Founder's Message

Launching in January 2025, Ametsuchi invites you to experience the beauty of nature through our unique fragrances. Our signature scent, hinoki, was inspired by the diverse landscapes that shape our world. Guided by creative director Matsumoto and perfumer Sari, this collection offers a "sensory journey" through gender-neutral scents that celebrate the connection between nature and self.

Born in Japan and now living in America, I am deeply inspired by the Japanese tradition of respecting nature and bringing its blessings into daily life. At Ametsuchi, we take pride in sharing this heritage with others, bringing the culture of Japan to the United States. Our gentle, Japanese-sourced ingredients are crafted to address your needs, while our carefully selected fragrances offer an experience reminiscent of a peaceful, elegant forest bath in a Japanese woodland. We see this as our expression of omotenashi—our hospitality to you. Through Ametsuchi, we hope to bring a new richness to your life.