News
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2025.07.17
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Celebrating Japan’s Summer Spirit: The Culture and Beauty of Japanese Summer Festivals
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2025.07.09
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Real Reviews: Why People Are Loving Our Hinoki Scented Shampoo
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2025.06.18
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[Journal] Expressing the Future of Japanese Identity Through Fragrance - ametsuchi Perfumer / SARI, Kahoritotomoni
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2025.06.10
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[Journal] Who Is Hinoki Scented Shampoo For?
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2025.05.22
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[Journal] A Beauty Brand Born from the Harmony of Japanese Tradition and Innovation — ametsuchi Creative Designer / Kazuya Matsumoto
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2025.01.05
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[Journal] Brand Story: Why ametsuchi was created.
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