Luxury by Nature 自然を纏う、贅沢。

Born in Japan and now living in America, I am deeply inspired by the Japanese tradition of respecting nature and bringing its blessings into daily life. At Ametsuchi, we take pride in sharing this heritage with others, bringing the culture of Japan to the United States. Our gentle, Japanese-sourced ingredients are crafted to address your needs, while our carefully selected fragrances offer an experience reminiscent of a peaceful, elegant forest bath in a Japanese woodland. We see this as our expression of omotenashi—our hospitality to you. Through Ametsuchi, we hope to bring a new richness to your life.

I was deeply inspired by the founder's words, who brings a unique Japanese sense of care, beauty, and unparalleled moments to life. Her vision led me to reconsider how to reinterpret the essence of Japan for the future, particularly through fragrance. Ametsuchi’s signature scent, hinoki, was created to express the tranquility and light found in nature. It was important for me to craft a fragrance that speaks to the “Zen” mindset, where the subtle yet profound aroma of hinoki leaves a lasting impression, embodying the peaceful spirit and depth I wanted to convey.