Luxury by Nature 自然を纏う、贅沢。

ametsuchi is a brand born in Japan—a beauty line that embraces Japanese culture by harnessing the power of nature and carefully utilizing traditional Japanese ingredients to create a fresh experience. We create products of exceptional quality by utilizing premium Japanese ingredients and manufacturing them in strictly controlled Japanese factories. The creative partnership / or collaboration between Matsumoto, a globally recognized designer with Japanese roots, and Sari, a talented perfumer, incorporates the traditional Japanese wisdom into the present, enriched with modern values. ametsuchi offers a journey of cultural and sensory discovery, bringing a new richness to all who experience it.

Founded in 2024, ametsuchi’s signature fragrance is derived from the natural oil of the Japanese Hinoki tree, creating a delicate, luxurious collection crafted exclusively in Japan. This distinct Japanese Hinoki scent not only relaxes and refreshes the mind but also offers antibacterial properties that revitalize the skin. When the essence of Hinoki fills the air, it evokes the feeling of being in a forest, surrounded by trees, bringing a sense of calm and happiness to daily life. Revered as the “tree of life,” Hinoki has been used for centuries in Japanese shrines and temples, enriching lives through its presence in sacred spaces. Continuing this deep-rooted tradition, ametsuchi promotes a more fulfilling life by harnessing nature’s power.